Online dating changed it all — and for good. Dating Apps in India are not a new thing. They are here to stay for long now.
Having said that, I believe there is a state of confusion in the minds of us all when we see plethora of these apps on various app stores like Apple Store and Google play. I would divide these dating apps in 3 broad categories viz.
MatrimonialSerious Dating and Casual dating Apps. There are plenty of apps in this category ranging from Shaadi.
But, if you plan to get married like the traditional indian way, these apps are for you. Apparently, this market has not been capitalized as of now but there are still some players like SweetRing and iPair, where the latter is a tad farther from Matrimonial Apps.
SweetRing caters to the audience who want to decide by themselves whom to marry. It allows the users to date their partners for months or years depending upon the mutual understanding before getting married. Though, this is an interesting idea and innovative way of looking at the wedding scenario in India.
But, we would have to wait and see if the audience is ready to take decisions on their own and give their relationships bit of a time before getting hitched. Last but not the least is the Casual dating category, again there are tons of apps in this bracket as well from Tinder to Just Dating and many others like OkCupid and Woo.